EWG Verified · Made in Atlanta, GA
Before clean beauty had a name, we were already making it.
Two decades of certified organic formulations — before the trend, before the hashtag, before anyone else was paying attention.
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Our Mission
We've been on this mission since 2005 — before clean beauty had a name.
20 years · Atlanta, GA · Founder-formulated
- To create effective non-toxic alternatives to everyday products
- To use the highest concentration of certified organic ingredients available
- To educate consumers about personal care products, ingredients, and trends - empowering more conscious choices
Sally B., Founder · Since 2005
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